Link to Donga Ilbo article
Greek yogurt brand YOZM announced on the 11th that it is launching a vibrant promotional campaign in collaboration with globally beloved Sanrio Characters. This collaboration is tied to the mobile merge puzzle game “Hello Kitty My Dream Store,” offering in-game items and various rewards.
The co-branded products released through this partnership include two items:
- “Plain Greek Yogurt with Blueberry Compote”
- “Soft Greek Yogurt with Crispy Granola”
- Each product contains a coupon that allows customers to participate in three interactive events. The campaign runs for approximately seven weeks, from July 14 to August 31, and may end early if supplies run out.
The first event rewards all participants simply for downloading and launching the “Hello Kitty My Dream Store” game.
The second event is an instant-win promotion. By scanning the QR code on the coupon inside YOZM products and entering the printed random number, participants can check if they’ve won.
Prizes include three types of YOZM Greek yogurt, Sanrio-themed merchandise such as portable batteries and heart-shaped keyrings, and a two-cycle subscription to YOZM yogurt.
YOZM, which emphasizes healthy food culture, also encourages user-generated content. The third event invites participants to share their own recipes and reviews using YOZM products on social media, then register the post URL on the event page. Participants will receive either a YOZM glass yogurt bowl or a discount coupon for use on the official online store.
Lim Ye-seul, Marketing Manager at YOZM, stated, “Through this collaboration with Sanrio Characters, we aimed to offer a new consumer experience that combines health with joy. We plan to continue expanding communication with consumers and introducing content that promotes healthy habits in everyday life.”
Reported by Sangjun Kim (ksj@donga.com)
Link to Donga Ilbo article
Greek yogurt brand YOZM announced on the 11th that it is launching a vibrant promotional campaign in collaboration with globally beloved Sanrio Characters. This collaboration is tied to the mobile merge puzzle game “Hello Kitty My Dream Store,” offering in-game items and various rewards.
The co-branded products released through this partnership include two items:
The first event rewards all participants simply for downloading and launching the “Hello Kitty My Dream Store” game.
The second event is an instant-win promotion. By scanning the QR code on the coupon inside YOZM products and entering the printed random number, participants can check if they’ve won.
Prizes include three types of YOZM Greek yogurt, Sanrio-themed merchandise such as portable batteries and heart-shaped keyrings, and a two-cycle subscription to YOZM yogurt.
YOZM, which emphasizes healthy food culture, also encourages user-generated content. The third event invites participants to share their own recipes and reviews using YOZM products on social media, then register the post URL on the event page. Participants will receive either a YOZM glass yogurt bowl or a discount coupon for use on the official online store.
Lim Ye-seul, Marketing Manager at YOZM, stated, “Through this collaboration with Sanrio Characters, we aimed to offer a new consumer experience that combines health with joy. We plan to continue expanding communication with consumers and introducing content that promotes healthy habits in everyday life.”
Reported by Sangjun Kim (ksj@donga.com)