Greek yogurt brand YOZM announced on June 17 that it has launched the “YOZM Summer Land” promotion in collaboration with Hello Kitty My Dream Store, a mobile merge puzzle game featuring Sanrio characters.
The latest campaign was developed as a follow-up to last year’s collaboration with Sanrio Characters, building on the positive consumer response generated by the program. The collaborative product lineup consists of two varieties: Plain Greek Yogurt with Blueberry Compote and Plain Greek Yogurt with Strawberry Compote. Each product features special packaging designs incorporating the popular Sanrio characters Pompompurin and Cinnamoroll. Consumers can participate in the promotion by scanning the QR code printed on the package. The “YOZM Summer Land” campaign comprises two promotional programs.
First, customers who download the Hello Kitty My Dream Store app during the promotional period will be eligible to enter prize draws for a range of rewards, including airline tickets to Jeju.
The second program is a prize giveaway event using unique coupon codes enclosed with the products. After scanning the QR code and entering the coupon number, participants can instantly check whether they have won. Winners will receive various prizes, including Sanrio Characters merchandise and YOZM Greek Yogurt starter sets. The event may conclude early once all available prizes have been distributed.
Hong Yerim, Marketing Manager at YOZM, said, “Through our first collaboration, we confirmed that consumers responded positively not only to purchasing the products but also to experiencing the brand together with character-driven content. Through this second promotion, we aim to naturally convey YOZM’s commitment to healthy eating habits while offering consumers an enjoyable brand experience.”
-Donga HP-
Greek yogurt brand YOZM announced on June 17 that it has launched the “YOZM Summer Land” promotion in collaboration with Hello Kitty My Dream Store, a mobile merge puzzle game featuring Sanrio characters.
The latest campaign was developed as a follow-up to last year’s collaboration with Sanrio Characters, building on the positive consumer response generated by the program. The collaborative product lineup consists of two varieties: Plain Greek Yogurt with Blueberry Compote and Plain Greek Yogurt with Strawberry Compote. Each product features special packaging designs incorporating the popular Sanrio characters Pompompurin and Cinnamoroll. Consumers can participate in the promotion by scanning the QR code printed on the package. The “YOZM Summer Land” campaign comprises two promotional programs.
First, customers who download the Hello Kitty My Dream Store app during the promotional period will be eligible to enter prize draws for a range of rewards, including airline tickets to Jeju.
The second program is a prize giveaway event using unique coupon codes enclosed with the products. After scanning the QR code and entering the coupon number, participants can instantly check whether they have won. Winners will receive various prizes, including Sanrio Characters merchandise and YOZM Greek Yogurt starter sets. The event may conclude early once all available prizes have been distributed.
Hong Yerim, Marketing Manager at YOZM, said, “Through our first collaboration, we confirmed that consumers responded positively not only to purchasing the products but also to experiencing the brand together with character-driven content. Through this second promotion, we aim to naturally convey YOZM’s commitment to healthy eating habits while offering consumers an enjoyable brand experience.”
-Donga HP-